Tuesday, April 21, 2015

High Pressure Tactics Used By Livestock Buyers

When many people think of high pressure sales techniques they think of the techniques that sellers use to pressure people into buying things, or into paying a high price.  In my experience selling sheep I have actually encountered a few buyers who use pressure to try to get me to lower the price.

Of course typically I will lower the price a bit on sheep from time to time, but what I am talking about is when I have already negotiated a price and the buyer then comes up with some reason why I should lower it further.

I had one jerk that I actually did let myself get bullied by several years ago.  It was winter.  One of my ewes had got herself stuck in a feed trough and died, leaving two orphaned lambs (about 2 weeks old).  Another ewe had rejected one of her lambs, so I had 3 bottle baby lambs in the middle of winter and I was working away from home at the time too.  It was simply too much work for me.  I had other ewes for sale at the time too because I was very short of cash and needed to pay some bills.  I had negotiated a price for all the sheep over the phone with a buyer.  He lived 2 hours away, and while he was on route to come and get the sheep I actually turned away other interested buyers because to me they were "sold".

When the guy got here he said that I should lower my price because he had to come from so far away.  Then he said I should lower my price because he thought 2 of the ewes were older than I had stated, which I know was false.  I had already caught all the sheep and put them in a pen ready to go.  Catching and separating sheep is a lot of work, not something I wanted to do again.  I did not keep the phone numbers of the other buyers, I was at a loss.  So I gave in.  I was furious at myself for allowing him to bully me like that.

Just recently I had another potential buyer call about the sheep I currently have for sale.  He too tried to bully me.  I only have 3 lambs for sale at this time and he said that since he had to come from far away I needed to make it worth his trip so should lower my prices.  To note I had already offered the three sheep as a package deal for a price lower than if a person bought them individually.  Then he said I needed to sell more sheep to make it worth his trip.   Needless to say, this time I as firm with the guy and said "NO".

I really do not mind being fair to other people, offering a reasonable price, but it is not my fault if a buyer lives far away.  It does not lower the value of my sheep if a buyer lives father away.  I just do not like bullies!

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